Research
From Uweb
Effectiveness, Accessibility & Usability
Admissions: Dealing with Students and Parents
- National Association of College Admission Counseling State of College Admission Report
- College Recruiters Lure Students With New Online Tools (skip registration)
- Yeah, but can you give me a reference? "Consumer purchase behavior is driven by perceived security, privacy, quality of content and design, in that order. (Ranganathan, C., Ganapathy, S., 2002)"
- Pew Internet & American Life Project's Major Moments Report (big PDF) shows that of the major life decisions influenced by the web, choosing a college ranked the highest
- SAT Registration Boosts Traffic to Collegeboard.com (choose the April 2, 2004 release) - "For millions of prospective students and parents, the Web has become the most utilized tool in getting ready for college."
- The Use of Technologies in College Choice
- No Digital Divide "There is no digital divide among prospective students planning to enroll in four-year colleges and universities. The digital divideâ€â€the presumed disadvantage of racial minorities in access to and use of digital technologiesâ€â€has been a hotly debated topic.
- Harris Interactive Trends & Tudes See Generation M: Media in the Lives of 8- to 18-Year-Olds (May 2005) and How Do High School Students Select a College? (January 2005).
- The Payoffs of Parent Outreach "The Trinity listserv was created to foster better parent relations with the university. "Parents had been complaining that the only time they heard from us was when it was time to pay the bills," says David Tuttle, Trinity's dean of students and director of Residential Life. "The listserv is a very personal way for us to interact with parents and for them to interact with each other.""
- Numerous resources on the Millenial generation, how they think, what they want, etc.
More research sources
Don't forget the library! There are lots of journals dealing with web design; type your subject (e.g. "intranet") into the search box and go.
