2009-07-10

From Uweb

Contents 1 Meeting Details 2 Meeting Attendance 3 Meeting 4 Notes by Attendees 4.1 Monty Dickerson's Notes 4.1.1 Think like a Designer 4.1.1.1 Design is a lifestyle 4.1.1.2 Design: the art of creation with a purpose 4.1.1.3 Discovery Phase 4.1.1.4 Professional Development 4.1.1.5 Intuitive is the goal

Meeting Details

• Date: July 10th, 2009
• Location: TAMU GSC 101 A

Meeting Attendance

Roll was not kept. Approximately 30 were in attendance at the meeting.

Meeting

• Format: Keynote Presentation
• Speaker: Roby Fitzhenry
  • Creative Director of Always Creative
    • http://WeAreAlways.com

Notes by Attendees

Monty Dickerson's Notes

I offer up my napkin notes I jotted from July 10th. If you understand anything from 'em, I prolly di'ant mean that way, just saying. ;) ;)

Hope this helps.

Monty

Think like a Designer

Design is a lifestyle

• Paint - Oils, Acrylic on canvas.
• Sketch - pencils, paper.
• Nature is designed. Observe the colors.
  • Color pallete: McDonalds v Blue Baker

Design: the art of creation with a purpose

• Design involves problem solving, discipline, process, and an end result.
• Break down a hard problem into its components.

Discovery Phase

• Branding is pervasive in the customer experience; so is design.
• The client is one (not many).
  • Know your cilent.
• Model what you know about client, and check it for accuracy.
• Client Q&A.
  • Interview, collect data, gather information, assimilate knowledge.
• Upfront analhysis and model is so important.
  • "Think more 'design' less."
• Psychology. People understanding/learning, communications!
• Consolidate & clarify.
  • Love? Hate? easy to rate.
  • Examples/similitudes.
• Teach the client vocabulary so you can collaborate/communicate more effectively.
• Context for discovery & client interaction?
  • informal, comfort, over drinks.
• Know your own skill level. Disclose your skill level. Know each other.
• Scope? Expectations?

Professional Development

• BECOME the designer. Personal growth is inescapably bound to skill betterment.
• Better designers design better, not just better skilled designers.

Intuitive is the goal

• Creativity - experience is a necessary input.
• The Creative Process is largely a process of the subconscious mind
  • which is why environment and surroundings are very, very important
    • Surround yourself with diversity and beautiful things
      • mostly resonant
• Hack the brain.
  • "Slave to the solution"